“What is going on?”
That was the thought running through Samantha Morgan’s mind when she stared at herself in the mirror one morning about a year ago.
Samantha always considered herself relatively healthy. She practices yoga regularly, drinks plenty of water, and consumes a balanced diet. Although she never truly bought into the luxury skin care craze, she did try a number of popular skin care products such as Olay Regenerist and Estee’s Lauder Anti-Wrinkle Cream.
But at age 43, she was staring at signs of aging that she had never noticed before: visibly deeper wrinkles, puffy saggy eyes and skin that seemed to look dull and lifeless. What really surprised her was that these signs came quickly. It seemed as if they appeared overnight.
Was it just her imagination or did she just not notice the changes till then? Why didn’t she see these signs before? Just what was going on?
"Look, I understand that getting older is inevitable but I’m not willing to go under the knife to look like a plastic doll. Why is it that I show 10 years of wrinkles, spots and baggy skin only in the last few weeks?" Samantha wondered.
Samantha didn’t know it at the time, but an independent research paper commissioned by the University of California at Berkley proved 2 aspects of aging (true for both men and women):
1) The aging process accelerates with time. For example, the average person loses collagen & elastin 1% every year at the age of 18, but by the time you reach 40, the loss of collagen & elastin doubles. And it gets worse as you enter your 50s and 60s.
2) Your body and skin age every day but you may not notice these signs of aging until they build up to a point when they suddenly become visible. It’s called the “tipping point”
"So what will happen to my skin the next year or two; am I going to put on another 10 years’ worth of wrinkles and spots? Is there anything I can do about it? That’s the question that I want answered." – says Samantha
Dressed immaculately in a custom Tom Ford suit, Patrice Mercier exudes the confident maturity of a man in his late 50s but looks like a man who could pass for 40. Patrice is the former head of Research & Development at Christian Dior Beauty and now leads the research team at Paris based cosmetics giant Sephora. He’s seen a lot in his 30 years in the beauty industry and says Samantha is asking all the right questions.
"That is the number one question we get at Sephora. 10 years ago, customers would come in asking for miracle products that would solve all of their problems, but by then it’s almost too late. Now our customers don’t want to wait until it’s too late. The earlier you understand how to treat your skin the better and there is no set age to start incorporating an effective daily anti-aging routine. We have customers that start early as 19 and as late as 65." Says Patrice
Does that mean you can grab the cheapest product on store shelves and slather your face with it? Absolutely not! In fact Patrice is adamant that the wrong products can actually make your skin age faster!
"The new and most effective approach is to protect the cells responsible for regeneration, to repair the damaged structures and to maintain the right levels of activity for the self-repairing enzymes.” adds Patrice
Patrice is confident that the days of cheap skin creams found in drug store shelves are over. Made with synthetic petroleum based products and ingredients like formaldehydes, parabens and phthalates, they can actually damage your skin permanently.
Why use such chemicals as ingredients? Because they are cheap, readily available and make their products last longer on store shelves. Make no mistake, it’s about profits. As long as their customers buy the products and don’t ask any questions, why spend time and money on better but more expensive ingredients?
But according to Patrice, that trend is now changing
"We find the that most popular and effective skin care products are brands that use natural ingredients to offer a step by step methodology to heal, regenerate and repair the skin to produce natural and long term skin health. It’s not about covering up, it’s about healing."
So with that in mind look for facial care products that are packed with vitamins and antioxidants. Ones that are backed by science and paraben and petroleum free.
Also, cleanse your facebefore bed, moisturize daily and used a broad-band SPF. The sooner you start, the better.